Privacy Policy

Your privacy and data protection are our highest priorities

Effective Date: 20th May 2025

Welcome to drop-boss.uk, the official website for the "Drop the Boss" slot game. This Privacy Policy outlines how Mirror Imago Gaming Limited ("we", "us", or "our"), the developer and operator of drop-boss.uk, collects, uses, stores, and protects your personal data.

We understand that you are entrusting us with not only your personal information but also your financial details. We are committed to maintaining your trust by being transparent about our data practices and ensuring the highest standards of data protection and compliance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and relevant gambling regulations.

This policy is designed to be clear and understandable, demonstrating our commitment to your privacy and our adherence to the principles of Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) expected for high-risk online services like ours.

1. Who We Are

Mirror Imago Gaming Limited

Company Name: Mirror Imago Gaming Limited
Company Number: 14820987
Website: drop-boss.uk
ICO Registration: ZB654321

Registered Address: Level 3, The Hub, 123 Digital Drive, London, EC1A 1AB, United Kingdom

Email for Privacy Enquiries: [email protected]

We are the Data Controller responsible for processing your personal data in connection with your use of the drop-boss.uk website and the "Drop the Boss" game.

2. What Personal Data We Collect

We collect various types of personal data to provide our services, ensure compliance, and enhance your experience. This data may include:

3. How We Use Your Data and Our Legal Basis

We use your personal data for specific purposes, always ensuring we have a valid legal basis under UK GDPR:

Purpose of Processing Legal Basis under UK GDPR
To manage your account Contract - To create, maintain, and manage your user account, enabling you to access and use our services.
To operate the "Drop the Boss" game Contract - To enable you to play, place bets, receive winnings, and manage your gameplay.
Identity Verification Legal Obligation - To verify your identity and age, and to conduct KYC checks, as required by UK gambling regulations and AML laws.
Processing Transactions Contract & Legal Obligation - To process your deposits and withdrawals, and to comply with financial and AML reporting obligations.
Responsible Gambling Legal Obligation, Public Interest, Legitimate Interests - To monitor gambling patterns for signs of problematic behaviour, to enforce self-exclusion, and to apply limits you set.
Fraud and Crime Prevention Legal Obligation & Legitimate Interests - To detect and prevent fraudulent activities, money laundering, and other criminal offences.
Customer Support Contract & Legitimate Interests - To respond to your enquiries, resolve issues, and provide technical assistance.
Service Improvement Legitimate Interests - To analyse gameplay data, website usage, and feedback to continually improve our game and website functionality.
Marketing Communications Consent or Legitimate Interests - To send you promotional offers, newsletters, and updates about "Drop the Boss" or other Mirror Imago Gaming products.
Compliance with Legal Obligations Legal Obligation - To comply with any legal or regulatory requirements, including reporting to the UK Gambling Commission (UKGC).

4. How We Share Your Data

We may share your personal data with the following categories of recipients:

We ensure that all third parties we share data with are contractually bound to protect your data in accordance with UK GDPR and our privacy standards.

5. International Data Transfers

Mirror Imago Gaming Limited is based in the United Kingdom, and we primarily process your data within the UK and the European Economic Area (EEA), where data protection standards are deemed adequate.

Transfer to Russia (Yandex.Metrica)

We use Yandex.Metrica, a web analytics service provided by Yandex LLC, whose primary operations are based in Russia. Yandex.Metrica helps us understand how users interact with our website by collecting pseudonymised data about your usage patterns.

Please be aware that Russia is not subject to an adequacy decision by the UK government, meaning its data protection laws are not considered to offer an equivalent level of protection to UK GDPR. Data transferred to Yandex LLC will not benefit from the same level of protection as in the UK.

We rely on your explicit consent to use Yandex.Metrica cookies, which you provide when accepting our cookie preferences. We implement measures such as IP anonymisation and pseudonymisation of collected data to minimise risks. However, by consenting to Yandex.Metrica cookies, you acknowledge and accept these risks.

For any other international transfers outside the UK/EEA, we will ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK government or other legally recognised mechanisms.

6. Data Security

We implement robust technical and organisational measures to protect your personal data from unauthorised access, disclosure, alteration, and destruction. These measures include:

While we strive to protect your personal data, no system can guarantee 100% security. We encourage you to use strong, unique passwords and keep them confidential.

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including satisfying any legal, accounting, or reporting requirements.

Upon expiry of the retention period, your personal data will be securely deleted or anonymised.

8. Your Data Protection Rights

Under UK GDPR, you have the following rights regarding your personal data:

The Right to Be Informed

To receive clear, transparent, and easily understandable information about how we use your data. This Privacy Policy serves that purpose.

The Right of Access

To request a copy of the personal data we hold about you.

The Right to Rectification

To request that any inaccurate or incomplete data we hold about you is corrected.

The Right to Erasure

To request that we delete your personal data in certain circumstances. Please note that this right is not absolute, and we may be legally obliged to retain certain data.

The Right to Restrict Processing

To request that we limit the way we use your data in certain situations (e.g., if you dispute its accuracy).

The Right to Data Portability

To receive your personal data in a structured, commonly used, and machine-readable format, and to transmit that data to another controller.

The Right to Object

To object to the processing of your personal data where we are relying on legitimate interests as our legal basis.

The Right to Withdraw Consent

Where we rely on your consent to process your data, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us using the details provided in the "Contact Us" section. We may need to verify your identity before fulfilling your request.

9. Cookies and Tracking Technologies

We use cookies and similar tracking technologies (e.g., pixels, web beacons) on drop-boss.uk to enhance your user experience, analyse website performance, and for marketing purposes.

What are Cookies?

Cookies are small text files placed on your device by websites that you visit. They are widely used to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

How We Use Them:

Affiliate Program Transparency:

We may participate in casino affiliate programs. When you click on an affiliate link on our site that leads to an external casino, a cookie may be placed on your device to track your referral. This allows the affiliate program to attribute your activity to our site. This process involves sharing pseudonymised data (e.g., a unique ID) with the affiliate partner to confirm a successful referral. This is done with your consent for non-essential cookies.

Managing Cookies:

You can manage your cookie preferences at any time through our cookie consent tool, which appears when you first visit our site. You can also adjust your browser settings to refuse some or all cookies. However, disabling strictly necessary cookies may impact the functionality of the website.

10. Responsible Gambling

Mirror Imago Gaming Limited is deeply committed to promoting responsible gambling and protecting our players from potential harm. While "Drop the Boss" features unique thematic elements, we take our responsibilities seriously.

Player Protection:

We utilise your gameplay and account data to monitor patterns that might indicate problematic gambling behaviour. This processing is based on our legal obligation to protect vulnerable players and our legitimate interest in fostering a safe gaming environment.

Responsible Gambling Tools:

We provide tools to help you manage your gambling, including:

Support Organisations:

If you are concerned about your gambling or that of someone you know, please contact the following independent organisations for support:

11. Children's Privacy

Our services are strictly for individuals aged 18 years or older. We do not knowingly collect personal data from anyone under the age of 18. If we become aware that we have inadvertently collected personal data from a minor, we will take steps to delete that information and close the associated account.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or regulatory guidance. Any changes will be posted on this page with a revised "Effective Date". We encourage you to review this policy periodically. For significant changes, we will notify you via email or a prominent notice on our website.

13. Contact Us

If you have any questions about this Privacy Policy, our data practices, or if you wish to exercise any of your data protection rights, please contact our privacy team:

Privacy Enquiries

Email: [email protected]

Postal Address:
Data Protection Officer
Mirror Imago Gaming Limited
Level 3, The Hub, 123 Digital Drive
London, EC1A 1AB
United Kingdom

Complaints

You have the right to lodge a complaint with the UK supervisory authority for data protection matters, the Information Commissioner's Office (ICO).

Information Commissioner's Office (ICO)
Website: www.ico.org.uk
Helpline: 0303 123 1113